Analogous to building vehicles: redesigning corporate identity
Audi AG Forum, Neckarsulm
![Straßenperspektive](/fileadmin/_processed_/e/8/csm_Strassenperspektive_web_1_5e4b8f767e.jpg)
![Eingang Kundencenter](/fileadmin/_processed_/9/6/csm_Eingang_Kundencenter_web_1_007a293626.jpg)
![Fassadendetail](/fileadmin/_processed_/5/e/csm_Fassadendetail_web_1_2b26daa972.jpg)
![Blick in die Halle](/fileadmin/_processed_/0/d/csm_Blick_Halle_web_1_4b584f3351.jpg)
![Auslieferung Neufahrzeuge](/fileadmin/_processed_/d/3/csm_Auslieferung_Neufahrzeuge_web_1_569664e8d1.jpg)
![Ausstellungsbereich](/fileadmin/_processed_/6/9/csm_Austellungsbereich_1OG_web_1_1dce654d85.jpg)
![Ausstellungsbereich](/fileadmin/_processed_/b/0/csm_Austellung_Tradition_2OG_web_1_05ba9f056a.jpg)
![Aufzug Halle](/fileadmin/_processed_/b/3/csm_Aufzug_Halle-web_1_018fc01258.jpg)
![Glasdach](/fileadmin/_processed_/8/0/csm_Glasdach_Halle_web_1_20813442e7.jpg)
The Audi AG Forum forms a new corporate symbol in the southern part of the company's Neckarsulm plant. The free-form geometry of the building envelope intentionally makes references to vehicle construction. Inspired by the principle of the aluminium frame construction of the cars – space frames – the architects for the structure of the building likewise developed such a holistic steel supporting structure.
This project was discussed in the network series “wieweiterarbeiten – Workspaces of the Future“.
Categories | Working |
Region | Baden-Württemberg |
Developer | Audi AG, Ingolstadt |
Planning | BM+P Architekten Hesse Haselhoff, Düsseldorf; Schlaich Bergermann & Partner, Stuttgart |
Planning partners | IB Krebs, Ditzingen |
Completion | 2005 |
Planning period | 2001-2005 |
Size / area | 10,277 m² |
Building costs | 2,240 €/m² |
Documentation |
Plans Audi Neckarsulm
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