Analogous to building vehicles: redesigning corporate identity

Audi AG Forum, Neckarsulm

Straßenperspektive © Phillip Frey für BM+P Architekten Hesse Haselhoff
Eingang Kundencenter © Phillip Frey für BM+P Architekten Hesse Haselhoff
Fassadendetail © Phillip Frey für BM+P Architekten Hesse Haselhoff
Blick in die Halle © Phillip Frey für BM+P Architekten Hesse Haselhoff
Auslieferung Neufahrzeuge © Phillip Frey für BM+P Architekten Hesse Haselhoff
Ausstellungsbereich © Phillip Frey für BM+P Architekten Hesse Haselhoff
Ausstellungsbereich © Phillip Frey für BM+P Architekten Hesse Haselhoff
Aufzug Halle © Phillip Frey für BM+P Architekten Hesse Haselhoff
Glasdach © Phillip Frey für BM+P Architekten Hesse Haselhoff

The Audi AG Forum forms a new corporate symbol in the southern part of the company's Neckarsulm plant. The free-form geometry of the building envelope intentionally makes references to vehicle construction. Inspired by the principle of the aluminium frame construction of the cars – space frames – the architects for the structure of the building likewise developed such a holistic steel supporting structure.

This project was discussed in the network series “wieweiterarbeiten – Workspaces of the Future“.

Categories Working
Region Baden-Württemberg
Developer Audi AG, Ingolstadt
Planning

BM+P Architekten Hesse Haselhoff, Düsseldorf; Schlaich Bergermann & Partner, Stuttgart

Planning partners

IB Krebs, Ditzingen

Completion 2005
Planning period 2001-2005
Size / area 10,277 m²
Building costs 2,240 €/m²
Documentation Plans Audi Neckarsulm (PDF)
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